Developing an Integrated e-Media Management Strategy is the process that links business goals directly to your customers and your business profit. Never in the history of business or organizational operations has so much marketing and promotional opportunity been so accessible, measurable or economical.
In developing your Marketing strategy there are certain elements to be considered.
1 Develop Plan
2 Implement Action
3 Measure Results
4 Modify Plan
5 Implement Action
We have developed this marketing tool as a step-by-step process to decide the core of your business, e.g., why you do what you do. When you find the core, your Marketing Plan is then developed. You may think the goal of your business is to make money. But money is a by-product, a measurable result of your business – not the core – no matter what you sell. One product or service or thousands, the goal is the same: attract customers and keep them coming back. This is Step 1!