The Four I’s of Building a Social Business Community!
A pivotal step in the successful social media marketing process for your business will be to effectively create a community! We’ll discuss this in further detail in the future, but for now, we’re just going to focus on four main principles of community-building via social networks that a business in Upper Kittitas County can use:
There are numerous variations on the “Four I’s” in marketing, but we feel like these are most important for today’s purposes. They are:
- Invite – Businesses and solo entrepreneurs must promote their social presence and actively encourage their audience to follow them! It’s not enough to simply have the accounts; you need to get the word out!
- Inform – Once you’ve attracted your following, keep that growing community informed about upcoming promotions, exclusive discounts, new products and so on!
- Involve – As you probably already know, a successful community of followers is founded on participation and involvement! Businesses should invite involvement from their social audience by opening discussions, holding contests, creating polls…think of the possibilities!
- Influence – Some marketers use this interchangeably with “impact,” but whichever you prefer, the goal is nearly the same: to have a long-lasting and clear community-wide effect. This can be a call to action in the form of making a purchase, of course, but in the social/community-oriented marketplace, it can just as easily be related to a cause that’s important to the business or solo entrepreneur. Think beyond your business…it’s the best way to foster social network communities!
Did you know…
Facebook users are in it for the discounts!
That’s what a study released last month by Exact Target reveals. According to the survey, 40 percent of respondents said they click “like” on a post that includes a company or brand on Facebook “to receive discounts and promotions!” Other motivations that topped the list: showing support for the company to others (39%), getting free samples or a coupon (36%) and staying informed about the activities of the company or brand in question (34%)!
This is some telling data that will help businesses understand what their market base expects from them after hitting the “like” button.